“Kesar joiye che biju?”
The word kesar immediately conjured up images of kesari dhwaja everywhere in the city. Coincidentally, I was preparing mithai on 22nd January 2024. And my mom had called me to ask if I needed more saffron for my mithai preparation.
January 2024 was the month of saffron. Saffron was omnipresent. And now, it seems, it is omnipotent too. The demand for saffron flags had skyrocketed, generating earning opportunities for the seasonal hawkers. Suddenly, roadside hawkers, who make a cameo appearance before the 15th of August, 26th of January, and 25th of December, selling miniature Indian national flags and Christmas caps, showed up out of thin air even this time. There was a surge in saffron flags and banners of varied sizes with the image of the deity, His devotee, and His controversial abode. Huge saffron banners covering the length of high-rise buildings were also put up to remind people of their culture and religion.
Is it just the colour people need to remember, or even the associated conduct?
I completely respect people’s love for their religion. After all, India is known for its varied range of religions. But what confuses me is the frenzy attached to religion. And for that matter any religion. As the date of consecration ceremony was approaching near, I felt more apprehensive.
What if such a show of a particular religious belief led to some unforeseen disorder and disturbance?
And then, the next month was the month of red. Suddenly, we see a sea of red across the city. A display of red clothing and lingerie in shop-fronts. Gift shops display paraphernalia related to Valentine’s Day – all lovely reds. I am not sure if even today this day is celebrated with the same fervour as in the days of Archie’s card. I remember seeing huge cards in gift shops with poetic messages for loved ones: even red and pink teddy bears and soft heart-shaped cushions. I was blessed enough to see them, but not enough to receive any.
With time, the idea of cards and gifts seems to have changed just as the understanding of the meaning of valentine. During my time, the celebration was limited between lovers: a boy and a girl; a husband and a wife. Oh! The romantic charm of yesteryear’s tokens! Today, not many people would want to make an effort to go out and shop for their loved ones. BTW, love is not just a feeling; it’s an effort. Now gift items like flowers, chocolates, jewellery, and so on are just a click and a doorbell away. So, no more the moral Sang(h) and Rang to worry about. No more worries about saff-run (to your houses). Love is still in the air.
You must be thinking why am I celebrating vasi uttarayan now? Because even today when I sit back and think about these events, I ponder – Do we need religious tokens in excess to establish our religiosity? Do we need to make a show of it? Do we need ostentatious religious rituals to prove that we are religious? And nationalists as well?
*****
Of course, we do need tokens of love. Even if hearts fly across the screen.
Friend: Maryada Purushottam Ram is a vyavahar (demeanour).
Me: Agreed. It’s not a vyapar (business).

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